One Board Game Inventor's Quest

Aloha!
I'm honored you are here reading my ramblings. I am a first time board game inventor trying to break into the billion-dollar toy and game industry. This is my blog, sharing with you all that I learn along the way. Wish me luck and feel free to interact with me!

Mahalo! ("Thanks" in Hawaiian)

Saturday, June 12, 2010

Toy Agent Results

My Dear Readers,

I must apologize that I have not been keeping you up to date with the latest results of Global Quest and Treasure Hold 'Em. I have been eager to share this with you sooner. However, I am moving from Greenacres, Florida to Los Angeles, California in 3 days and have been preparing like a madman to get ready for my transition. (Not to mention that I have been also trying to find a literary agent for my first book I wrote about amazing technologies that can help us reduce our dependence on foreign oil).

First, let me begin by saying, the $125 I spent on having this toy agent review Global Quest was very well spent! I was impressed with amount of research that went into finding similar games on the market and seeing how they performed in terms of sales and marketing. Most of them, I have never even heard of - which can not be a good thing.

To sum up the review, the Toy Broker explained that while my unique concepts for Global Quest "would add flair and interest to the category, it would be viewed (by major toy companies that are looking for new games) as too subtle a contribution in a category featuring many styling effects and executions that bring more life to the contest."

He basically said, unless my game is tied to a popular movie (i.e. "Transformers" and "Iron Man") or television show (i.e. "Where in the World is Carmen Sandiego?" and "Dora the Explorer"), or has so much instant appeal that kids would literally force their parents to take out their plastic money (i.e. "Playstation 3" or "Tickle Me Elmo"), then they will most likely see my new game as too much of a risk.

Since I also write screenplays and I am moving to Los Angeles to learn to become a better writer, perhaps I should write a creative film or television show based on the game and enter it into screenwriting contests, lol! Maybe then, I will earn enough to make a small run of both games and place them in specialty stores around the country.

Another possibility would be to take an example from the makers of Cranium and try to market my games in a market that no one else has ever thought of. If I recall correctly, the makers of Cranium were friends with the head of Starbucks and sold their game through the coffee shop. They were able to sell over one million copies without spending any money on advertising! How incredible is that?!

Despite the feedback I received from the toy agent, I still believe in my games because of the great feedback I have received from teachers, parents, college students, and teenagers from my library tours. I believe it is just a matter of raising the money to get started and finding my own unique niche and marketing strategy.

Until then, keep pushing to find a way and STAY POSITIVE!!! Best of luck in your endeavors! Mahalo!
Luis
www.GlobalQuestGame.com

No comments:

Post a Comment